03/ Branding Project
Commercial work
Beie（贝易） is a toy manufacturing company established in 2013. It aims to connect every young parents and their kids with playful toys. This project was a visual upgrade for the Beie brand.
Outcome ： Font-based design
‘Be' is taken from 'Beie' as the main visual element of the logo, meaning 'to be... ...', representing the infinite possibilities that every child has. For the logo design, I drew on the pose of a mother holding a baby in her arms, snuggling with each other. And from this, a series of visual extensions were developed.
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Outcome ： Font-based design
‘Be' is taken from 'Beie' as the main visual element of the logo, meaning 'to be... ...', representing the infinite possibilities that every child has. For the logo design, I drew on the pose of a mother holding a baby in her arms, snuggling with each other. And from this, a series of visual extensions were developed.
︎Other proposal︎
Building blocks
The design was inspired by building blocks, transforming the Chinese character ’贝易’(Beie) into the basic form of a building block, and the characters can become separate visual elements to form new patterns with creativity.
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